Antioxidants and Anti-Ageing

CherryActive Concentrate - The Antioxidant Powerhouse!

Are you looking for a convenient and natural drink to boost your daily intake of health promoting antioxidants? CherryActive Concentrate is the perfect, natural source of high quality antioxidants in one convenient and delicious serving! Just 30ml of CherryActive Concentrate has been shown to have the antioxidant capacity of over 20 typical portions of fruit and veg!

Research confirms CherryActive Concentrate as the premier Antioxidant drink!

CherryActive Concentrate dilutes to make a very powerful antioxidant drink, following two separate analyses, which both reveal its extraordinarily high antioxidant content. Tested at the two leading Antioxidant labs in the UK and USA, CherryActive Concentrate’s astonishing antioxidant test results have placed it ahead of other leading antioxidant drinks such as Goji juice, Noni juice and Acai juice, to name a few, by significant margins. Simply dilute CherryActive Concentrate with fresh water to make a delicious, health- promoting cherry juice! Suggested mix is 30ml with 250ml water. Alternatively, add CherryActive Concentrate to a smoothie, fruit juice or even to natural yoghurt!

Dr Robert Verkerk BSc MSc DIC PhD, ANH Consultancy Ltd, a leading UK scientific specialist says;

“To put CherryActive’s in-vitro antioxidant results into perspective, a single 30ml serving gives you about the same free radical quenching ability as the equivalent of over 20 typical portions of fruit and vegetables. The results also show the antioxidant effects work well across 5 different free radical systems, something that can’t be said about simpler antioxidants like single vitamins."

Antioxidant testing performed at Knight Scientific Laboratories, UK

Comparison of Antioxidant Capacity of CherryActive Concentrate (30ml) Against Single Servings of Other Drinks:

Antioxidant testing performed at Brunswick Laboratories, USA, ORAC Test Results 1 litre of CherryActive Concentrate = 275,343 ORAC units, therefore a 30ml serving has 8,260 ORAC units (your average 5-a-day has 1750 ORAC units!)

What are Antioxidants?

Antioxidants are substances, compounds, or nutrients in our foods which can prevent or slow oxidative damage to our bodies. When our cells use oxygen, they naturally produce “free radicals”, which are chemicals that form naturally inside the body through the process of oxidation. Everyday functions such as breathing, digestion and physical activity produce free radicals. Daily exposure to polluted air, fried or over-cooked food and oxidizing radiation, from the sun and electrical appliances, contribute additional free radicals in the body.

These free radicals travel throughout our bodies, causing damage to our cells, organs and the body’s delicate chemical balance. Extensive damage by free radicals is thought to be a factor in the signs and diseases associated with ageing - including ageing skin, cancers, heart disease, stroke, brain deterioration, arthritis and other conditions. Antioxidants quench, or neutralise, these free radicals, thus preventing, or slowing down, the damage they can cause. Therefore, scientists recommend us to maintain a high antioxidant defence to help slow down the ageing process and to maintain good health.

What is Free Radical?

Simply put, a free radical is a molecule with a missing electron, which can cause serious damage to our body’s cells. An antioxidant may donate one of its electrons to the free radical. If no antioxidants are present, a free radical takes an electron from vital cell structures, damaging the cell and eventually leading to disease.

Patrick Holford, founder of the Institute for Optimum Nutrition and author of the Optimum Nutrition Book comments:

“A recent Horizon documentary, ‘How to live to 101’, showed that the longest living people in the world all achieve a very high intake of antioxidants, measured as over 6000 ORAC units a day. CherryActive Concentrate is extraordinarily high at 8,260 ORACs per 30ml serving. It’s so high I had to check the independent analysis. I am making a serving a day part of my anti- ageing strategy.”

What Antioxidants are in Montmorency Cherries?

Montmorency cherries contain a complex variety of powerful antioxidants, including:

• Anthocyanins – these powerful antioxidant compounds, which give the fruit its bright red hue, are known to have powerful anti-inflammatory qualities
• Melatonin – this is one of the most potent antioxidants discovered. Melatonin is a powerful anti-cancer agent, has anti-inflammatory properties and also controls daily circadian rhythms, helping to maintain healthy sleep patterns. Montmorency cherries contain significantly high levels of Melatonin
• Super Oxide Dismutase (SOD) - a powerful enzyme and cellular antioxidant, SOD acts as a super scavenger of superoxide anions by ferreting out and destroying them throughout the body. The human body is often lacking SOD, thus the burden of defence often relies on intake of exogenous dietary antioxidants. Very few natural foods contain SOD
• Other Antioxidant Compounds - Montmorency cherries are rich sources of other phenolic compounds, such as ellagic acid, gallic acid, p-coumaric acid, kaempferol, and quercetin, all of which are potent antioxidants.
• Flavonoids - Six major flavonoids in Montmorency cherries were identified by the Brunswick Laboratories. They are chlorogenic acid, neochlorogenic acid, coumaroylquinic acid, rutin-glucoside, rutin and isorhamnetin-3-rutinoside. All these flavonoid compounds are powerful antioxidants

ORAC Values

Oxygen Radical Absorbance Capacity, or ORAC, measures the total antioxidant capacity of foods. ORAC measures how many oxygen radicals a specific food can absorb and deactivate (Ou 2001). The higher the ORAC score, the better a food may be in helping our bodies defend theselves against free radical damage and the diseases associated with ageing. The recommended “5-a-day” fruit and vegetable servings give an ORAC score of around 1,750 units. CherryActive Concentrate has an amazing ORAC score of 8,260 per 30ml.

Click here to view our CherryActive ORAC Certificate

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